MEET Joe

How long have you been a part of the team?

I joined the team in March of 2023!


What do you do for the company?

I am the National Sales Manager for our fire products as well as Slick’s executive assistant.


Why do you come to work every day?

I work in this industry because I first and foremost identify as a firefighter myself. My connection to our products and purpose runs deep. Just like our customers, ultimately my life depends on our products as well! Very few industries or professions have such a simple yet noble mission as our industry does; protect property and save lives. Most of our staff is currently, or comes from a fire background. We aren’t a sales team selling to the fire service, we are firefighters working with firefighters to help them do their job more safely and effectively after dark.


What do you enjoy doing outside of work?

As a transplant to the Asheville, NC area from Minnesota, I am thoroughly enjoying all that mountain living has to offer from Bronco adventures to camping, hiking, and paddle boarding. I am hoping to add mountain biking to the mix soon!


What is your favorite product?

Our software & technology. FireTech coming of age in the LED/technology focused era means we were not tied down by the constraints of evolutionary product changes, supporting old technology, and carrying forward dated legacy products. There is a reason our lights physically look different and have unique options that can be selected when purchasing and setting up. These are modern lights with modern technology and software on board that match what the modern firefighter has come to expect from the automotive and other fast paced industry’s they experience in their personal lives. Bottom line of the FT technology: same price as any other options on the market, more light on target then any other option on the market, backed by a industry leading lifetime warranty, the technology FT offers is a no brainer.