April 7, 2025 – Hendersonville, NC – HiViz Lighting, Inc., manufacturer of the FireTech® brand of scene lighting products for emergency vehicles, announced today that all FireTech sales and support operations for their dealer network will now be handled directly by the HiViz team. This strategic shift means that The Will-Burt Company will no longer serve as a distribution partner for FireTech products, effective immediately.
Moving forward, orders will be processed either directly by HiViz Lighting or through one of its existing factory direct dealers. The company encourages all dealers and end users who previously purchased through The Will-Burt Company to establish a direct account to continue accessing FireTech products and support.
“We have enjoyed and appreciated the partnership with The Will-Burt Company and their team over the past few years,” said Sam Massa, Chief Executive Officer of HiViz Lighting. “It was a mutually beneficial relationship during the time it existed, and we’ve truly enjoyed working with each of their team members both professionally and personally.”
As HiViz continues to expand its portfolio of smarter, more connected intelligent lighting systems, the company believes the best way to serve its customers is through direct access to factory-trained FireTech team members — ensuring better service, faster support, and deeper product knowledge.
“The Will-Burt Company is also evolving their business in new directions,” Massa added. “This updated structure aligns with both of our future goals.”
To begin the transition, HiViz asks dealers to complete a short form to verify contact information and initiate the onboarding process:
FireTech Dealer Transition Intake
https://share.hsforms.com/2scS5uWaIRdmcZwzg9AakCg5cvia
About HiViz Lighting, Inc.
HiViz Lighting is a North Carolina-based manufacturer of premium lighting solutions designed for first responders. The company’s flagship brand, FireTech®, offers purpose-built, mission-driven scene lighting products engineered to perform in the toughest conditions — with a relentless focus on firefighter safety, innovation, and support.
Media Contact: Sam Massa. Chief Executive Officer, HiViz Lighting
Email: sam.massa@hivizleds.com
Phone: 703-662-3458
Website: www.hivizleds.com
